Video Asset Generation lets you create high-quality, AI-generated video elements such as avatars, background scenes, and motion visuals. These can be used as assets for larger video projects in AI Studio — no external footage or manual filming needed.
This feature helps creators, marketers, educators, and production teams quickly build professional videos without the time or cost of traditional production. With tools like Veo 3.1 Avatar Video and Generate AI Videos, you can easily create cinematic backdrops, realistic character clips, and contextual visuals that enhance your Studio projects.
What You Can Create
You can use Video Asset Generation to:
Create avatar-driven clips for marketing or educational content
Generate animated backgrounds or transitions for AI Studio videos
Produce short narrative or explainer segments from text-based prompts
In short, Video Asset Generation gives you the building blocks for your AI-powered videos — faster, smarter, and all within HeyGen.
Available Models
HeyGen offers several AI engines for video generation, each designed for different creative goals.
Standard Models (15 credits each)
Hailuo 02 Pro
Kling
Seedance
Sora 2
Premium Models (45 credits each)
Sora 2 Pro
Veo 3 Fast
Veo 3.1 (Image to Video)
Advanced Premium Model (90 credits)
Veo 3.1 (Reference to Video)
Each model has its own strengths — from general-purpose video creation to highly expressive cinematic visuals.
Generate AI Videos vs. Veo 3.1 Avatar Video
Both tools use Veo 3.1, HeyGen’s latest AI video engine, but serve different creative purposes:
Generate AI Videos is for creating realistic backgrounds and ambient scenes that can be used later in AI Studio. Ideal for dynamic environments, cinematic backdrops, and contextual visuals.
Veo 3.1 Avatar Video focuses on lifelike avatar-driven scenes, supporting multiple characters, natural motion, and expressive animation. Ideal for storytelling, interviews, and interactive content.
Both leverage Veo 3.1’s cinematic realism and smooth motion for high-quality video production — faster and more affordable than traditional methods.
How to Generate Background Footage Using Generate AI Videos
1. Open the Tool
From your HeyGen homepage, go to Apps → All Apps, then select Generate AI Videos.
2. Select Your AI Engine
Choose your desired model under the Model dropdown. You’ll see your remaining video generations at the top.
Standard [Hailuo 02 Pro, Kling, Seedance, Sora 2] = 15 credits per video
Premium [Sora 2 Pro, Veo 3 Fast, Veo 3.1 (Image to Video)]= 45 credits per video
Advanced Premium [Veo 3.1 (Reference to Video)] = 90 credits per video
3. Upload your reference photos (if applicable)
Different AI engines have varying requirements for reference images when generating video backgrounds — some may not need any at all. In certain cases, an engine may also require you to select a reference avatar.
4. Choose Orientation, Audio, and Prompt
Select either portrait or landscape mode. You can also choose whether to include background audio, then type your prompt to describe the video you want to generate.
Tip: If you’re using Sora 2 or Sora 2 Pro, you can set the video duration manually.
5. Generate Your Video
Once you’ve set your parameters, click Generate Asset in the bottom-right corner.
Alternatively, click Use Assets in AI Studio to immediately apply your generated background to your next avatar video.
6. Download or Find Your Video in Media
After processing, you can download your video directly or find it in the Media tab. If processing takes longer, you can close the tool — your video will appear automatically once ready.
How to Create an Avatar Video Using Veo 3.1
1. Open the Tool
From your HeyGen homepage, go to Apps → All Apps, then click Veo 3.1 Avatar Video.
2. Select an Avatar
Choose from your own created avatars or select one from the public avatar library.
3. Add a Script Prompt
Write your script in the Script box, including dialogue, actions, and scene details. You can describe gestures, emotions, and setting.
Tip: Each scene lasts 8 seconds, and you can include up to 8 scenes per prompt.
You can also use your favorite AI chat tool to help generate short scripts.
4. Choose Voice Options
You can either Generate voice to match video or Select a Voice from your library or from the HeyGen Voice Library.
5. Generate Your Video
Once you’ve chosen your avatar, entered your script, and selected a voice, click Generate Video in the bottom-right corner.
Next to the button, you’ll see how many credits each scene uses and how many scene generations you have left.
That’s it! 🎬
You’ve successfully created your first Video Asset — whether it’s a dynamic background or an expressive avatar performance.
Video Asset Generation helps you produce cinematic, ready-to-use assets faster than ever — all directly within the HeyGen ecosystem.