Welcome to Brand Voice, the ultimate tool for seamlessly customizing your video content. With Brand Voice, you can shape your videos to perfectly reflect your brand’s unique identity. From defining key terms to refining pronunciation and tone, Brand Voice ensures every video embodies your brand’s distinct personality and style.
🛎️ Note: Brand Voice is accessible on all paid plans.
Benefits of Using Brand Voice
Consistency: Maintain consistent terminology and tone across both translations and avatar videos.
Customization: Tailor everything from word choice to tone, ensuring videos and translations fully embody your brand’s identity.
Accuracy: Prevent common missteps in translation or pronunciation, so your message stays true to its intent.
Multiple Brand Voices: Create and edit multiple brand voices to suit different campaigns, video projects, or specific branding needs.
Brand Voice keeps your content—from translated videos to AI avatars—on-brand, polished, and ready to impress!
How to Set Up Brand Voice
Navigate to your Brand Hub and scroll down to to find the 'Brand Voice' section. Click Add Brand Voice.
In this window, you can customize your Brand Voice however you like.
Brand Voice Options
Below, you'll find descriptions of each modification type - Don't Translate, Force Translation, Tones, and Pronunciation - along with examples to guide you.
Don't Translate
This area is to insert words you don't want translated at all. This is particularly useful for brand names, product names, or technical terms that should remain consistent across different languages.
Example-
Brand name that is also actual words:
If your brand name is Flower Medical, you wouldn't want that to translate into the actual words Flower and Medical in the translation tool, so you can simply insert those words here to not be translated.
Example-
Technical terms in original language:
If you're translating a video with technical details like "neural network component" which you prefer to keep in the original language (English), this would be the place to insert it.
Force Translation
This feature allows users to enforce specific translations for certain words to correct any subtle inconsistencies that may arise due to language-specific nuances.
Example-
Words that are known as acronyms:
You can set it up so every time the words "artificial intelligence" are mentioned, the translation will always be "AI".
Example-
Words with different meanings:
When translating a video about product testing from English to Spanish, the word "test" might default to "prueba," which is more suited to a classroom context. With Brand Voice, you can ensure "test" is translated as "demostración," providing a more accurate fit for product testing.
Tones
Users can set the desired tone for translations and videos, such as happy or upbeat, to ensure that the content aligns with their brand's voice.
Example-
Training video for new employees:
You can use Tones if you want to maintain the same style and accurately convey the tone and nuances of the original content. Words like:" Formal", "Technical", would be a good addition here.
Vocabulary
This allows users to specify a vocabulary that should be recognized and pronounced correctly during translation.
Example-
Brand Name pronunciation:
When trying to translate Heygen brand name, it helps to add pronunciation here and write it as Hey-Jen to make sure it's pronounced correctly.
Example-
More accurate pronunciation of terms:
The term "AI" would need to be pronounced "Aey-I" to accurately be translated in videos.
You can click on the play button to listen to the pronunciation and correct it. Click on the check mark to accept the word.
Summary
The Brand Voice feature is a powerful tool for users looking to maintain consistency and accuracy in their translations and videos. By allowing users to specify untranslated words, enforce specific translations, set the desired tone and pronunciations, Brand Voice ensures that your content aligns with your brand's identity and message.
For any inquiries on this feature, please contact our support team at [email protected]