Big news — HeyGen just launched its first-ever general-purpose video model. ✨
Up until now, HeyGen has been home to our avatar and voice models. Today, we're adding something entirely new: HeyGen Video, a model that generates cinematic, production-quality clips from a text prompt — no avatar required. Think of it like Seedance 2.0, but faster, more affordable, and built in-house.
Three Modes, One Model
Text to Video (T2V) — Describe a scene in a prompt and get back a cinematic clip, complete with synchronized audio (dialogue, ambience, and sound effects) generated in the same call. No footage required.
Image to Video (I2V) — Drop in a reference image and the model animates it into a clip. Great for product shots, real estate, lifestyle content, and more.
Reference to Video (Ref2V) — Provide a reference video to guide the motion, composition, or style of your output. Billing covers input + output seconds; image and audio references are always free.
How Does It Compare?
In blind side-by-side evaluations against the leading models on the market — Seedance 2.5, Seedance 2.0, H3 Max, and Kling 3.0 — HeyGen Video ranked #1 in quality. And it costs a fraction of what competitors charge:
Model | List price per second (768p) |
HeyGen Video | $0.03 |
H3 Max Turbo | $0.04 |
H3 Max | $0.08 |
Kling 3.0 Pro | $0.168 |
Seedance 2.0 | $0.303 |
Veo 3.1 | $0.40 |
Eval conducted with 4,800 blind votes on the Artificial Analysis Arena query set.
Pricing
HeyGen Video is billed per second of output video. We're running a 50% launch promotion through the end of October — prices below include the discounted rate:
Mode | Resolution | Promo rate (now) | Standard rate (Nov+) |
Text to Video | 480p | $0.01 / sec | $0.02 / sec |
Text to Video | 768p | $0.015 / sec | $0.03 / sec |
Image to Video | 480p | $0.01 / sec | $0.02 / sec |
Image to Video | 768p | $0.015 / sec | $0.03 / sec |
Reference to Video | 480p | $0.02 / sec | $0.04 / sec |
Reference to Video | 768p | $0.03 / sec | $0.06 / sec |
💡 Ref2V note: billing covers input video seconds + output video seconds. Image and audio references don't add to your cost.
Where to Access It
HeyGen Video is available via API right now. Web platform access is coming soon.
You can access it through:
HeyGen API — direct access with your API key
OpenRouter — our primary launch partner
👋 Ready to get started? Grab your API key at app.heygen.com/developers/api and explore the full API documentation.
Last Updated: September 30, 2026