Where to Access the AI Video Generator?
Go to:
Apps → AI Video Generator
This is your dedicated workspace for batch-creating high-fidelity environment clips, product close-ups, or motion backgrounds before you start your main edit.
What You Can Create
AI Video Generator can help you create:
Cinematic scenes
Product close-ups
Lifestyle videos
Motion backgrounds
Animated or stylized clips
Social media visuals
Realistic environments
Creative B-roll
Avatar scene extensions
AI Video Generator doesn't just rely on a single prompt. HeyGen provides intuitive controls that help you build your scene step by step, making the creative process faster and more structured.
Instead of describing everything in one long prompt, you can configure key elements of your video using dedicated fields, then let the AI bring your vision to life.
Choose and customize:
Avatar → Select a realistic or stylized character from your Library
Location → Place your scene anywhere, from a modern office to a beach, city, studio, or fantasy world.
Camera → Define the framing and movement, including close-ups, wide shots, tracking shots, and dynamic camera motion.
Music & Ambience → Set the mood with background music or environmental sounds.
Reference Assets → Upload images or videos to guide the style, composition, and overall look.
Prompt → Describe the action, mood, and creative direction for the scene.
These guided controls streamline the workflow, helping you focus on your creative vision instead of worrying about prompt structure. The more accurately you define your scene, the better AI Video Generator can bring it to life.
👉 You’re not just generating a video, you’re directing it.
Use HeyGen's presets for fast, high-quality creation
The result: a natural, dynamic video that feels much closer to real production than a traditional talking-head avatar.
Prompt Tip
For best results, keep your prompt clear, visual, and focused on one main scene.
You can ask an AI assistant:
“Rewrite this idea as a short, clear prompt for HeyGen AI Video Generator powered by Seedance. Make it visual, realistic or stylized depending on the goal, and optimized for high-quality video generation. Include the scene, camera movement, lighting, mood, and style.”
Use Reference Images & Videos
One of the best ways to improve your generations is by including reference images or videos in your prompt.
Reference assets help the model better understand your creative vision and provide greater control over the final result.
You can use them to guide:
Visual style
Character appearance
Camera composition
Lighting
Color palette
Environment
Wardrobe
Mood and atmosphere
Motion and pacing
The more accurately you communicate your vision, the more accurately AI Video Generator can bring it to life.
Create a Mood Board First
If you're aiming for a specific look or brand aesthetic, build a simple mood board before generating your video.
Collect a few images that represent the style you're looking for—whether it's cinematic, anime, luxury, documentary, vintage, futuristic, or social media content—and use them as references during generation.
This helps maintain visual consistency and gives the model a much stronger creative direction.
Remember: You're not just writing a prompt—you're directing a scene. The clearer your creative vision, the better your video will be.
Powered by Seedance2 & VEO 3.1
The engine behind AI Video Generator combines powerful models:
Seedance2 → smooth, natural motion and animation
VEO 3.1 → advanced image-to-video transformation
How many credits does a video cost with Seedance2 & VEO3.1?
Generating video assets with Seedance2 uses 4 credits per 1 seconds of video at 720p resolution, and 10 credits per 1 second of 1080p video. 4K video creation is not currently available on Seedance 2 inside HeyGen. A 15 second video using Seedance2 can cost either 60 or 100 credits, depending if you choose 720p or 1080p resolution.
Generating video assets with VEO3 costs 90 credits for any generation, as the length and resolution are controlled via the prompt itself, but with less precision than with Seedance2. HeyGen recommends using Seedance2 for more accurate video asset generation.
Together, they deliver cinematic-quality output from minimal input.
That’s it! 🎬
You’ve successfully created your first Video Asset, whether it’s a dynamic background or an expressive avatar performance.
Video Asset Generation helps you produce cinematic, ready-to-use assets faster than ever, all directly within the HeyGen ecosystem.