At HeyGen, we believe in being transparent about how our platform operates. This article explains how our usage limits work and why we've designed them this way.
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Unlike traditional software with fixed quotas, some of HeyGen's usage limits are dynamic and adaptive while others are non-dynamic. This distinction helps you understand which areas may evolve over time and which are fixed by design.
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This approach allows us to operate efficiently and invest resources into building the best product for our customers, while ensuring you get the most value from your plan.

Dynamic limits shift based on system performance and efficiency, while non-dynamic limits are set at the plan level and remain constant unless your subscription changes.

To promote transparency, we’ve provided a comprehensive table of all HeyGen limits and numbers available across plans. This gives you a clear view of what to expect.

Our usage limits are influenced by several backend factors:
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Video generation requires significant GPU resources. As GPU technology improves and becomes more accessible, we can offer more generous limits to our users.
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Our engineering team continuously works on making our AI models more efficient. When we achieve breakthroughs that reduce processing time, we pass those savings directly to you through increased usage capacity.
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Real example: We recently doubled the avatar generation limits for Creator and Plus plans—from 5 to 10 minutes—after optimizing our model costs. This improvement was automatically applied to all users at no extra charge. We move fast and implement these optimizations every few weeks or months.
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As we grow and optimize our infrastructure, economies of scale allow us to provide more value at each pricing tier.
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We work with various technology partners. When we negotiate better rates or find more efficient providers, these improvements translate to better limits for our users.

For 95% of our users: You'll never hit your dynamic limits. We've designed our plans to provide generous headroom for typical use cases.
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For power users: As our costs decrease and efficiency improves, you'll automatically receive increased capacity- no action required on your part. Additionally, if you need more capacity, you can purchase add-ons. The pricing and terms for these add-ons become available when you reach your base plan limit.

We're committed to:

Our pricing pages focus on the value and capabilities of each plan rather than specific minute counts. This reflects our philosophy: we want you to focus on creating amazing content, not counting minutes.

Each plan includes generous usage appropriate for its intended audience:

​The reasoning behind our pricing and usage design is best understood in context: our goal is to balance efficiency, fairness, and scalability. By keeping limits dynamic where possible and fixed where necessary, we ensure users get flexibility without compromising reliability. This high-level reasoning belongs here at the end as an “extra” for those curious about why our system is structured this way.

Q: How do I know if I'm approaching my limit?
A: Since limits are dynamic and adjust based on various factors, they're not displayed as fixed numbers. You'll receive notifications if you're approaching current capacity, and you can always check your usage dashboard to see your consumption patterns.
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Q: How often do limits change?
A: We continuously optimize our platform and implement improvements every few weeks or months. When we achieve cost reductions or efficiency gains, we proactively pass these benefits to our users.
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Q: What happens if I need more than my current plan offers?
A: If you reach your plan's capacity, you'll have the option to purchase add-ons. The pricing and terms for these become available at that time.

If you have questions about whether a specific plan meets your needs or want to understand more about your current usage, please contact our support team at [email protected].