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All About Assets

What is an asset? How do you upload an asset? All your questions answered.

Emily avatar
Written by Emily
Updated this week

Assets are designed to enhance content creation, allowing you to upload and manage your own images, videos, and audio files effortlessly. In this guide, we'll explore how these tools can elevate your storytelling and create more engaging content.

What is an Asset?

An asset refers to any media file—image, video, or audio—that you upload and use in your content creation. In HeyGen, assets are the building blocks of your projects, helping you customize and enhance your videos with your own unique materials.


How To Upload an Asset

To upload an asset in HeyGen, navigate to the 'Uploads' tab then to the 'Upload' button. Select your desired file and your asset will upload in seconds.

🛎️ Note: It's important to check the file formats and size restrictions for uploaded assets before preparing your files to ensure they meet the below requirements.

JPG, PNG: up to 200MB (4167 x 4167)

MP4, MOV: up to 200MB

MP3, WAV: up to 100MB

You can also upload an asset directly from the AI Studio by clicking 'Assets', then 'Upload Asset'. Once uploaded, simply select your file and it will appear on the screen, ready for use in your videos.


How to Use Your Assets In Your Projects

Image Assets

When using an image in your project, you can add it to your work board and customize it by resizing, adjusting opacity, cropping, or even setting it as the background.

Video Assets

If you are using a video asset, you can choose whether or not to include the video's original audio, which is muted by default. You can also toggle video material modes such as 'Loop,' 'Fill the Scene,' and 'Freeze at the End.' Use the video as your background for a more dynamic project.

Audio Assets

To use an audio asset, locate it in your asset folder within the AI Studio or upload it directly there. Once uploaded, click on the asset, and it will appear on your work board. From there, you can adjust the audio to fit the length of your scene, control the volume, and add effects like easing in or out to enhance your project.


How to Manage Your Assets

As you accumulate assets, you may feel overwhelmed by the task of organizing them. HeyGen offers an easy-to-use folder organization system which makes managing this task easier.

Simply create a folder using the 'New Folder' button on the 'Upload' page on your dashboard. Then, click the three dot '...' menu next to your asset, select 'Move To' and choose your preferred folder.

You also have the option to select multiple files simultaneously for deletion or relocation, which enhances the efficiency of asset management.


Frequently Asked Questions (FAQ)

How do I upload an asset?
To upload an asset, go to the 'Uploads' tab and click on the 'Upload' button. Select your desired file, and it will upload quickly. You can also upload an asset directly from the AI Studio by clicking 'Assets,' then 'Upload Asset.'

Why are my assets resizing after I submit a video?

Video resolution settings can impact how your assets are displayed. Make sure your photo and video assets are uploaded in a size and resolution that matches your video output. Additionally, if you're using a photo as a background, be sure to click the 'Set as Background' button rather than manually resizing the image or video to avoid distortion.

Are there file format and size restrictions for uploaded assets?
Yes, there are specific file formats and size limits:

  • Images (JPG, PNG): Up to 200MB (4167 x 4167)

  • Videos (MP4, MOV): Up to 200MB

  • Audio (MP3, WAV): Up to 100MB

How do I put my assets into folders?
Simply create a folder by clicking 'New Folder' on the 'Uploads' page, and move your assets into it by selecting the 'Move To' option under the '...' button. You can also select multiple files at once for deletion or relocation.

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